Penning impactful stories for Australia and New Zealand’s biggest (and smallest) not-for-profit organisations and SMEs

I’ve worked with

Do you need to…

Enrich your relationships with customers?

Connect your stories with donors?

Let’s work together to create a deep connection with donors and supporters.

I can help you reach your fundraising targets and achieve big goals. 

I’ve penned impactful stories for some of Australia’s and New Zealand’s biggest (and smallest) not for profits… from rescue helicopters to ground-breaking medical research, guide dogs to domestic violence, life-limiting illness to palliative care.

I’ll help take your donors on a journey that inspires empathy and creates ongoing support.

Let’s identify what your ideal customer needs to know. I’ll give you back the time you need to run your business.

Gooseneck taps to backlit mirrors; mobile dentists to window cleaners; aerial surveying to holiday parks; executive coaching to process improvement, if you can name it, it’s likely I’ve written about it! I’ll tap into your business persona, ask the right questions and write in your voice.

I’ve created copy to engage, influence and sell for diverse B2B and B2C businesses throughout Australia and New Zealand.

My Services

  • Interviews, two wave appeals, newsletters, landing pages, emotive donor journeys, gifts in wills… let’s craft your campaign from go to woah.

  • Refresh your website copy, create a regular newsletter, or overhaul your LinkedIn profile. I’d love to take a deep dive into your content with you.

  • Access best practice knowledge and storytelling expertise to help you craft the most impactful case study and supercharge your appeal outcome.

  • Let your top clients tell your success stories. Package includes 30-minute interview and 300-word testimonial. Perfect for websites and LinkedIn profiles.

  • Every job includes complimentary proofreading, especially prior to print. Fresh eyes at the last minute means no rogue commas, duplicates or careless typos. Yes, perfection is possible!

My Promise

Your brand voice is unique and deserves respect.

Honed from decades of writing for not-for-profits and SMEs, my writing style is unique and something I will not compromise.

I promise not to use AI for ideation, timesaving purposes or in any part of the copywriting process. 

All copywriting is original - created with head, heart and your vision in mind.

Need copy AND design?
Dream Team Creative is the answer.

Dream Team Creative is a perfect partnership of copy and design; agency service without agency fees. Anne George and Bert Tiley of Salmon Studio have worked together for more than 15 years on multiple projects and we’d love to help you too.

What people are saying

  • Duncan Bridge

    “WaterAid Australia was lucky enough to find Anne in 2024 when we were looking for additional external copywriting support for our appeals. Anne quickly got to grips with our specific requirements and style and helped to create a highly successful Christmas appeal. We’re very much looking forward to a long-term partnership with Anne.”

  • Morgan A. Fitzpatrick, Koorana Child & Family Services

    “Anne recently supported us with our first fundraising campaign and was incredible. Her advice went beyond copy writing and truly helped us bring our campaign vision to life. I was grateful for her experience and guidance, attention to detail and her beautiful copy which brought our family stories to life. She was incredibly flexible in her approach to meet our timeline and budget needs and I recommend her very highly!”

  • Scott Henderson, Australian Refugee Association

    “Anne has an incredible ability to craft compelling and engaging content that perfectly captures the direction of any project we undertake.”

  • Genevieve Sanchez

    “Anne is a consummate professional with a friendly and approachable style, who writes with a relatable and candid tone.”

  • Emma McKee, Cancer Council SA

    “It's always a pleasure working with Anne. Her style of copy is truly delightful and such a great read that our supporters always enjoy. She is someone who always just ‘gets’ the brief. It’s truly a privilege to read her work.”

  • Rebekah King

    “Anne can guide someone through an interview of what can often be a fragile story to tell, and she does so with respect and kindness.”

  • Jenny Aiello, Partnerships Manager, Sunnyfield disability Services

    “Like so many charities out there, we lacked the internal manpower needed to deliver high end touches to our fundraising campaigns and appeals. Finding a solution to our time-poor day became the very reason I sought the help of Anne and Bert (who came very highly recommended). Not only do they have years of experience and multiple examples, they also worked around my busy schedule and created the perfect campaign for our donors. A win, win!”

  • Suzy Lee

    “Anne always asks tough questions that make us think about the message we want to communicate.”

  • Rob Nankervis, Scaling Up Coach, Propelling Performance

    “Anne’s dedication and professionalism has built a strong level of trust between us.”

  • Rob Morris, RGM Consulting

    “Anne has transformed the quality of my content across digital platforms. She has a real talent for capturing your voice.”

More than 30 years writing stories for not-for-profits and businesses throughout Australia and New Zealand